Planning & Consents
Pre-Application Advice & Design Support in London
For sensitive or higher-value proposals, we prepare pre-application material and design options to test the planning principle with the local authority before a full application is made — reducing the risk of an outright refusal on schemes where the position is uncertain.
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Practice leadership
Eyal Moran, Director and Lead Architect, is an ARB-registered architect, leading design judgement, planning strategy and technical coordination across client projects.
Verify on the Architects Register- Clear fixed fees from £395
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- Extensions & loft conversions
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The short answer
What is pre-application advice and how does it work?
Pre-application advice is a paid council service that tests a proposal before a full submission. You pay a borough fee, submit outline drawings and a description, and a planning officer replies in writing on whether the principle is likely to be supported and what concerns to address. It is advice, not a decision, but it materially de-risks a later application.
Typical fixed fee
£395
inc. VAT, for the fixed-fee drawing packages that cover this service.
Find my packageTest the principle before committing
Pre-application advice is a way of testing a proposal with the local authority before committing to a full submission. You pay the council a fee, submit outline drawings and a description, and receive a written officer response indicating whether the principle is likely to be supported and what concerns would need addressing. For sensitive or higher-value projects, this can save time and reduce the risk of a refusal.
When it is worth it
Pre-application advice is not a decision and does not bind the authority, but a constructive response materially improves the prospects of a subsequent application. It is most valuable where the position is genuinely uncertain — a larger extension, a basement, a mansard, work to a listed building, or a contentious conservation-area site. We prepare material detailed enough to elicit a meaningful response, then interpret the officer’s view and advise honestly on the route forward.
How the pre-application process works
Each borough runs its own pre-application service for a fee that varies with the scale of the proposal. You submit a request form, outline drawings and a description of the works, and after a few weeks receive a written response from a planning officer setting out whether the principle is likely to be supported and what would need to change — sometimes with a meeting for larger schemes. It is advice, not a decision, and a different officer may ultimately determine the application, but a clear, documented officer view is a genuine asset to carry into a formal submission.
What a good pre-application submission contains
The skill is providing enough for the officer to give a meaningful steer without over-investing before you have it. We prepare outline proposals, a concise analysis of the site and its constraints — conservation status, listing, neighbouring context — and a focused set of questions that put the real planning judgement to the officer rather than inviting a vague reply. Framing the proposal and the questions well is what turns a pre-application into useful, specific guidance instead of a non-committal holding response.
Reading the response and the route forward
A pre-application reply is rarely a simple yes or no; it signals where support is likely, where the officer has concerns, and what evidence or design change would address them. We interpret that honestly — distinguishing a fundamental objection from a fixable detail — and advise whether to proceed to a full application, revise the scheme first, or, occasionally, reconsider the project. Used this way, pre-application advice de-risks the decision to spend on a full submission rather than simply adding a step.
What we produce
Typical deliverables
- Concept design and feasibility options
- Pre-application drawings and supporting summary
- Submission of the pre-application request
- Review of the authority’s response and next-step advice
London-specific
What to keep in mind
- Conservation-area and heritage sensitivity
- Uncertain or borderline planning positions
- Higher-value proposals where refusal is costly
- Borough pre-application services and timescales vary
How the process works
From first call to completion
Brief & constraints
We review the property, designations and objectives.
Design options
We develop options that respond to policy and context.
Pre-app submission
We prepare and submit the pre-application material.
Response review
We interpret the officer response and advise on the route.
Considering this for your property?
Tell us the address and a short description of the work. We will advise which drawings, approvals and consultant inputs your project is likely to need.
Avoiding pitfalls
Common risks & mistakes
- Skipping pre-app on genuinely uncertain schemes
- Submitting pre-app material too thin to get a useful response
- Treating pre-app feedback as a guarantee
Frequently asked questions
Is pre-application advice binding?
When is pre-application advice worthwhile?
How long does it take?
What do you submit for pre-app?
How much does pre-application advice cost?
Explore further
Related services, areas and guides
Related services
Related areas
Discuss your project
Tell us about the property, location and the work you are considering. We will advise which architectural drawings, approvals or consultant inputs are likely to be needed.
Areas
Pre-Application Advice across London
Follow the local area pages for property types, planning authority context and conservation considerations in each neighbourhood we serve.
North London
Central London
West & South West London
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Published local service pages appear above. Where a service-specific page is not yet published, these links lead to the public neighbourhood hub rather than an unpublished or generic local-service page.