Hampstead Architecture and Planning

Planning & Consents

Pre-Application Advice & Design Support in London

For sensitive or higher-value proposals, we prepare pre-application material and design options to test the planning principle with the local authority before a full application is made — reducing the risk of an outright refusal on schemes where the position is uncertain.

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Eyal Moran, Director and Lead Architect, is an ARB-registered architect, leading design judgement, planning strategy and technical coordination across client projects.

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  • Clear fixed fees from £395
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  • Extensions & loft conversions
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The short answer

What is pre-application advice and how does it work?

Pre-application advice is a paid council service that tests a proposal before a full submission. You pay a borough fee, submit outline drawings and a description, and a planning officer replies in writing on whether the principle is likely to be supported and what concerns to address. It is advice, not a decision, but it materially de-risks a later application.

Typical fixed fee

£395

inc. VAT, for the fixed-fee drawing packages that cover this service.

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Test the principle before committing

Pre-application advice is a way of testing a proposal with the local authority before committing to a full submission. You pay the council a fee, submit outline drawings and a description, and receive a written officer response indicating whether the principle is likely to be supported and what concerns would need addressing. For sensitive or higher-value projects, this can save time and reduce the risk of a refusal.

When it is worth it

Pre-application advice is not a decision and does not bind the authority, but a constructive response materially improves the prospects of a subsequent application. It is most valuable where the position is genuinely uncertain — a larger extension, a basement, a mansard, work to a listed building, or a contentious conservation-area site. We prepare material detailed enough to elicit a meaningful response, then interpret the officer’s view and advise honestly on the route forward.

How the pre-application process works

Each borough runs its own pre-application service for a fee that varies with the scale of the proposal. You submit a request form, outline drawings and a description of the works, and after a few weeks receive a written response from a planning officer setting out whether the principle is likely to be supported and what would need to change — sometimes with a meeting for larger schemes. It is advice, not a decision, and a different officer may ultimately determine the application, but a clear, documented officer view is a genuine asset to carry into a formal submission.

What a good pre-application submission contains

The skill is providing enough for the officer to give a meaningful steer without over-investing before you have it. We prepare outline proposals, a concise analysis of the site and its constraints — conservation status, listing, neighbouring context — and a focused set of questions that put the real planning judgement to the officer rather than inviting a vague reply. Framing the proposal and the questions well is what turns a pre-application into useful, specific guidance instead of a non-committal holding response.

Reading the response and the route forward

A pre-application reply is rarely a simple yes or no; it signals where support is likely, where the officer has concerns, and what evidence or design change would address them. We interpret that honestly — distinguishing a fundamental objection from a fixable detail — and advise whether to proceed to a full application, revise the scheme first, or, occasionally, reconsider the project. Used this way, pre-application advice de-risks the decision to spend on a full submission rather than simply adding a step.

What we produce

Typical deliverables

  • Concept design and feasibility options
  • Pre-application drawings and supporting summary
  • Submission of the pre-application request
  • Review of the authority’s response and next-step advice

London-specific

What to keep in mind

  • Conservation-area and heritage sensitivity
  • Uncertain or borderline planning positions
  • Higher-value proposals where refusal is costly
  • Borough pre-application services and timescales vary

How the process works

From first call to completion

  1. Brief & constraints

    We review the property, designations and objectives.

  2. Design options

    We develop options that respond to policy and context.

  3. Pre-app submission

    We prepare and submit the pre-application material.

  4. Response review

    We interpret the officer response and advise on the route.

Considering this for your property?

Tell us the address and a short description of the work. We will advise which drawings, approvals and consultant inputs your project is likely to need.

Avoiding pitfalls

Common risks & mistakes

  • Skipping pre-app on genuinely uncertain schemes
  • Submitting pre-app material too thin to get a useful response
  • Treating pre-app feedback as a guarantee

Frequently asked questions

Is pre-application advice binding?

No. It indicates the likely officer view but does not guarantee the outcome of a later application. It is nonetheless a useful way to test principle and reduce risk.

When is pre-application advice worthwhile?

It is most valuable for larger, heritage-sensitive or borderline proposals — basements, mansards, listed buildings and contentious conservation-area sites — where the cost of a refusal is significant.

How long does it take?

Timescales vary by borough and service level, often several weeks. We set expectations for the relevant authority at the outset.

What do you submit for pre-app?

Feasibility-level drawings and a clear written description explaining how the proposal responds to local policy and context.

How much does pre-application advice cost?

There are two costs to separate. The council charges its own pre-application fee, which varies by borough and the scale of the proposal. Our fee covers preparing the outline drawings and site analysis and interpreting the officer’s response; it is quoted as a fixed figure before you commit, starting with a £395 route review that is credited against the work if you proceed. See our packages page for how our fixed fees are structured.

Discuss your project

Tell us about the property, location and the work you are considering. We will advise which architectural drawings, approvals or consultant inputs are likely to be needed.

Areas

Pre-Application Advice across London

Follow the local area pages for property types, planning authority context and conservation considerations in each neighbourhood we serve.

Browse all 55 additional London areas

Published local service pages appear above. Where a service-specific page is not yet published, these links lead to the public neighbourhood hub rather than an unpublished or generic local-service page.

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